Privacy Policy - Rentify Homes

1. Introduction

Rentify Homes ("we," "us," or "our"), operated by Motor City Rehab, provides property management and rental listing services in the Detroit, Michigan area. This Privacy Policy describes how we collect, use, and protect your personal information when you use our website at rentifyhomes.com and related services. This policy applies to all users of our services, including tenants, prospective tenants, employees, and contractors.

By using our services, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

a. Personal Identity Information

Name and date of birth, collected when you create an account or submit a rental application.

b. Contact Information

Email address, phone number, and mailing address, collected through account registration, rental applications, showing requests, and contact forms.

c. Financial and Employment Information

Employment status, employer details, and monthly income, collected as part of the rental application process. Social Security Numbers may be collected briefly for the sole purpose of initiating a background screening and are immediately redacted from our systems after submission to our screening provider.

d. Documents

Government-issued photo identification and proof of income documents (such as pay stubs or bank statements), uploaded during the rental application process and stored securely.

e. Background Screening Data

With your explicit written consent, we obtain credit reports, criminal background checks, and eviction history through an authorized third-party screening provider. A one-time screening fee of $39.95 applies and is disclosed before consent is given.

f. SMS and Communication Data

When you opt in to receive SMS text messages, we collect your phone number, consent status, the date and time you consented, the method of consent (web form, verbal, or written), the page where consent was given, and your opt-in and opt-out history. Your device user agent string is recorded at the time of consent for compliance purposes.

g. Property Interest Data

Information about property showings you book and rental applications you submit.

h. Payment Information

Rent payments are processed through Stripe, a PCI-compliant payment processor. We do not store your credit card numbers, bank account numbers, or other payment card details on our servers. Stripe handles all payment data directly.

i. Account and Authentication Data

Email address and password used for account login, managed through Firebase Authentication. Passwords are never stored in plaintext.

3. How We Use Your Information

Process and evaluate rental applications
Conduct authorized background and credit screenings
Communicate with you about your tenancy, lease, rent, and maintenance requests
Send SMS notifications with your explicit opt-in consent (see Section 4 below)
Process rent payments through our payment processor
Schedule and confirm property showings
Respond to your inquiries and provide customer support
Comply with legal obligations and enforce our agreements
Improve our services and user experience

4. SMS/Text Messaging Policy

Important SMS Consent Information SMS text messages are only sent to users who have provided explicit opt-in consent. Your consent to receive SMS messages is not a condition of purchasing any goods or services from Rentify Homes. We will never share your phone number or SMS consent information with third parties for marketing or promotional purposes.

Who receives SMS messages: Tenants, prospective tenants, employees, and contractors who have opted in to receive text notifications from Rentify Homes.

Types of messages we send:

Rent payment reminders and overdue rent notices
Maintenance request updates and status changes
Property showing confirmations and reminders
Lease-related notifications and renewal reminders
Payment confirmation receipts
Application status updates
Work order assignments and updates (for contractors)
Operational notifications (for employees)

Message frequency: Approximately 2 to 8 messages per month, depending on your role and account activity.

How to opt out: Reply STOP to any message at any time to stop receiving SMS notifications.

How to get help: Reply HELP to any message, or contact us at info@rentifyhomes.com.

Standard message and data rates may apply depending on your mobile carrier and plan.

SMS consent records are retained for a minimum of four (4) years in accordance with regulatory requirements.

5. Information Sharing and Third Parties

                We Do Not Sell Your Data
                Rentify Homes does not sell, rent, or trade your personal information to third parties.
                We do not share your information with third parties for their marketing or promotional purposes.
                We do not share your phone number or SMS consent data with any third party for promotional use.
            

We may share limited information with the following service providers, solely to operate our services:

Twilio — processes and delivers SMS text messages on our behalf. Twilio acts as a service provider and does not use your information for its own marketing purposes.
Firebase (Google) — provides our application infrastructure, including authentication, database, cloud functions, and file storage.
Stripe — processes rent payments securely. Only the information necessary to complete a transaction is shared with Stripe.
Background screening provider — receives application data only with your explicit written consent, solely for the purpose of producing credit, criminal, and eviction screening reports.

We may also disclose your information if required by law, court order, subpoena, or other legal process, or if necessary to protect the rights, property, or safety of Rentify Homes, our tenants, or others.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including:

Firebase Security Rules that restrict database access based on user authentication and roles
Immediate redaction of Social Security Numbers after submission to screening providers
PCI-compliant payment processing through Stripe (we never store card numbers)
Secure password management through Firebase Authentication
Access controls that limit employee access to personal data based on job responsibilities

While we strive to protect your information, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

7. Data Retention

Account data: Retained while your account is active and for a reasonable period afterward to fulfill legal and business obligations.
SMS consent records: Retained for a minimum of four (4) years per regulatory requirements.
Rental application data: Retained for the duration of your tenancy and as required by applicable landlord-tenant regulations.
Payment records: Retained as required by tax and financial reporting obligations.
Background screening results: Retained per applicable landlord-tenant and fair housing regulations.

8. Your Rights and Choices

Access and review your personal information through the Tenant Portal
Opt out of SMS text messages at any time by replying STOP to any message
Request deletion of your account by contacting us at info@rentifyhomes.com
Update your contact information through the Tenant Portal or by contacting us
Withdraw consent for background screening at any time before a report is generated

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our services after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Rentify Homes (Motor City Rehab)
Detroit, MI
Email: info@rentifyhomes.com